Search for:

Leigh Andrews

Editor-in-Chief: Marketing & Media at Bizcommunity
Location:Cape Town, South Africa
Google talk:leighkandrews
Skype:Leigh.Andrews84

Profile

Leigh Andrews (@leigh_andrews) is Editor-in-Chief: Marketing & Media at Bizcommunity.com and one of our Lifestyle contributors. She loves milkshakes, word play and alliteration, and can be reached at .
Read more

Current employment

Editor-in-Chief: Marketing & Media
Bizcommunity - www.bizcommunity.com/
Present - Cape Town

Skills

SEO, Blogging, Creative writing, Journalism print and online

Qualification

BA Journalism
Year completed:2004
Education level:Degree
Final year subjects:Journalism
Psychology
Institution:RAU
Location:Johannesburg, South Africa
 
BA (Hons) Psych
Year completed:2005
Education level:Honours
Final year subjects:Psychometry
Institution:UJ
Location:Johannesburg, South Africa
 
#BehindtheSelfie with... Andreas Smit

This week we go behind the selfie with ‘total technophile' Andreas Smit - newly appointed at Isilumko Activate as Isilumko Business Partner - Marketing

By Leigh Andrews 2 days ago

Turning retail space into art space: Elevating the SA narrative at store level

Retroviral's Mike Sharman explains the new Russell Hobbs ‘Art of Living' campaign as a long-term win for Boardmans and a first in SA's luxury appliance category

By Leigh Andrews 3 days ago

#CannesLions: “Surprise us and instil envy in a good way”

Cannes Lions kicked off this past weekend, and we have ten SA jurors across the various categories. I spoke to Jenny Ehlers, ECD at King James Group and Design juror, about the areas she predicts SA agencies' work will excel in this year, and more

By Leigh Andrews 19 Jun 2017

#CannesLions: Advertising, all grown up

Cannes Lions kicked off this weekend, and we have ten SA jurors across the various categories. I spoke to Michael Lees-Rolfe, creative director at FoxP2 and Cannes promo & activation juror, about the areas he predicts SA agencies' work will excel in this year, and more

By Leigh Andrews 16 Jun 2017

#CannesLions: Shoulder-to-shoulder with advertising's finest

Cannes Lions kicked off this weekend, and we have ten SA jurors across the various categories. I spoke to Fran Luckin, CCO of Grey Africa and Cannes print and publishing jury president, about the areas she predicts SA agencies' work will excel in this year, and more

By Leigh Andrews 15 Jun 2017

#CannesLions2017: Cinemark brings SA all the creative magic

Motheo Matsau, chief of marketing and sales at Ster-Kinekor, elaborates on the magic of Cinemark being the official local representative for the Cannes Lions International Festival of creativity as well as the benefits of this for SA's creative industry

By Leigh Andrews 14 Jun 2017

#BehindtheSelfie with... Zwelethu Radebe

This #YouthMonth, we go behind the selfie with technophile Zwelethu Radebe, one of the newest - and youngest - commercial directors to join Egg Films, the country's most-awarded production company in 2016

By Leigh Andrews 14 Jun 2017

#GFWS2017: All the good food, wine and memories

My highlight of the 2017 Good Food & Wine Show, held at the beginning of the month at the CTICC was the life-size grey elephant cake with tiny calf lumbering alongside her. But there was so much more to see, hear, touch, taste and smell

By Leigh Andrews 14 Jun 2017

#CannesLions: The gold standard in creative excellence

Jason Xenopoulos, CEO and CCO at Native VML, speaks about his role as jury member for the Cannes Entertainment Lions, how he's set to take Africa's creative revolution to the Cannes stage, and more

By Leigh Andrews 13 Jun 2017

#CannesLions: The Olympics of the advertising world

Cannes Lions kicked off this weekend, and we have ten SA jurors across the various categories. I spoke to direct juror Roanna Williams, ECD at Joe Public, about the areas she predicts SA agencies' work will excel in this year, and more

By Leigh Andrews 12 Jun 2017

“Show up and stop bashing yourself!” Industry reflections with Susan Credle

I chatted to FCB Global's CCO Susan Credle post-One Show Creative Week about the creative industry in general as a preview for Cannes Lions 2017

By Leigh Andrews 9 Jun 2017

#Loeries2017: Jury president jabber with Markus Maczey

I chatted to the four recently revealed international jury presidents for the Loeries. Next up is Bavarian-born creative director, Markus Maczey

By Leigh Andrews 9 Jun 2017

Halo: Proof that seven human years = one agency year

Halo MD Dean Oelschig explains while there is no secret to overnight success, there is a magic ingredient for creative trust - time. Here's how much of it you'll need

By Leigh Andrews 8 Jun 2017

#CannesLions: Mapping the importance of multi-channel marketing

With Cannes Lions just a few days away I chatted to South African Kyle Findlay, director of data science at the Kantar Global Innovations Team about his silver essay win at Admap, which will be celebrated during the international festival of creativity.,,

By Leigh Andrews 8 Jun 2017

#BehindtheSelfie with... Sonja Winkler

This week we go behind the selfie with technophile Sonja Winkler who heads up Meltwater's Johannesburg office as the youngest MD in the company's 16-year history, making her the perfect fit for our #YouthMonth feature

By Leigh Andrews 7 Jun 2017

Narrowing that agency Scope(n) Promise of client satisfaction

Promise Group CEO James Moffatt discusses Spanish-based Scopen and the IAS's extensive research and analysis project of the SA marketing and advertising agency community, as well as why client satisfaction and CRM are so important in this current era of consumer power

By Leigh Andrews 6 Jun 2017

Hot leads: What you need to know about responsive lead generation

Businesses are slowly but surely switching their big data outlook from one of fear to one of appreciation of its usefulness. Gareth Mountain, Olico executive, explains how you can use responsive lead generation to effectively turn your marketing into a profit centre

By Leigh Andrews 5 Jun 2017

Telkom's restructure and marketing RFP tangle

NEWSWATCH: While news that Telkom is set to restructure into four specific business units by the end of March 2018 has been positively accepted, its current marketing RFP pitch process is raising concerns - here's their official response

By Leigh Andrews 5 Jun 2017

Tasting, testing and toasting success of the #TTKXTheLangaProject

The Guga S'thebe arts and culture centre in Langa was humming all afternoon on Saturday and Sunday, 27 and 28 May 2017 with the sold-out-weeks-ago ‘The Test Kitchen X Langa' pop-up charity event

By Leigh Andrews 5 Jun 2017

#Loeries2017: Jury president jabber with Pum Lefebure

I chatted to the four recently revealed international jury presidents for the Loeries. Next up is Pum Lefebure, co-founder and chief creative officer of Design Army in Washington, DC

By Leigh Andrews 2 Jun 2017

Next >