2010 Creative Circle Ad of the Year winnersThe 2010 Creative Circle Ad of the Year winners, the best of the Ads of the Month, were announced last night, Thursday, 24 March 2011, at The Venue, Melrose Arch, Johannesburg. [updated] Commented Creative Circle chair Brett Morris, "[The Ad of the Year awards remain] a much-coveted award as evidenced by the entries and quality of work. It's very clear from the calibre of winners that the creative industry in this country is world-class. Creatives are certainly going all out in pursuit of new and innovative ideas that push boundaries and that's exciting." MagazineAgency: FoxP2 NewspaperAgency: KingJames OutdoorAgency: TBWA\Hunt\Lascaris Johannesburg FilmAgency: Ogilvy Jhb Radio Agency: Net#Work BBDO Johannesburg Net#work BBDO Jhb - Barry for Virgin Atlantic Upper Class Net#work BBDO Jhb - Moira for Virgin Atlantic Upper Class Net#work BBDO Jhb - Neville for Virgin Atlantic Upper Class Experiential Agency: Joe Public Digital Agency: FoxP2/Gloo Digital Design Primedia Unlimited, sponsors of the Ad of the Year, talked the creatives through the creative opportunities available for ambient media and the growth of this category over the years. According to Primedia Unlimited CEO Ken Varejes, ambient media has grown to deliver half of outdoor ad spend and needs to be distinguished from alternative media, which is a once-off event The 2010 Loeries Annual was also officially launched at the awards. Last updated at 4.51pm on 25 March 2011. |