Brother International Corporation has extended its ad campaign to cinema. The company chose cinema because of its value for money and the large volume of exposure that it offered to the brand. The cinema platform ensured that the company targeted a specific audience at a very specific time of the year, proving its success as an entertaining and creative way to grow a brand. With cinema allowing brands to maximise on larger audiences with no distractions, Dale de Villiers, marketing manager for Brother International South Africa says, "This national cinema campaign has reinforced brand awareness in South Africa and has added a further dimension to our marketing effort."
