Digital influencer Josh Ostrovsky or as you may know him The Fat Jewish has started his own winemaking company as he believes that the age of the influencer has reached its saturation point. In an interview with CNNMoney, he explains that people are starting to look for something for substantial.
This is why he started Swish, which sells wines; Anheuser-Busch (BUD)'s venture capital team ZX Ventures acquired a minor stake in Swish earlier this year.
Influencer marketing agency Activate CEO Kamiu Lee indicates that brands continue looking for people with strong social media followings, but their attention from brands has shifted to micro influencers or people with 50,000 to 250,000 followers, which allows them to tailor their message to specific groups.
