The Independent Agency Search and Selection company (IAS) has partnered with UK- based international independent media auditing firm, Fairbrother Lenz Eley (FLE). to conduct media audits. These will assist clients achieve the best service, performance and media value from their agency and ensure that clients are given an optimal return on investment. FLE, an independent media auditor with a database consisting of €18 billion worth of media spend across 77 countries, has been auditing and consulting for 19 years and works across all major media. The company has 10 years of experience working in the South African market and already works with some of the major advertisers in the country.
