The 16th annual Pendoring Awards was an elegantly presented celebratory evening to honour this year's deserving Afrikaans advertising industry, held at Vodaworld, Midrand, on Friday, 29 October 2010.
With a theme of 'Praat die taal en bewys jou cool!', this year over 300 entries were judged by a panel of 10 regular and four specialist judges, under chairmanship of the overseas judge, Leon Jacobs, ECD of Saatchi & Saatchi in Geneva, Switzerland. The results were also externally audited.
Joe Public received the most recognition for its efforts this year, with a haul of 10 Gold and 15 Silver Pendorings but the Prestige Award went to Ogilvy Johannesburg for an Exclusive Books campaign.