"We are weekly and that comes with some advantages, but regional daily newspapers also have their own advantages. In the end, every strong brand has chances to improve its position in the market," said Rainer Esser, CEO of Die Zeit, who opened the two-day conference, organised by the World Association of Newspapers and News Publishers (WAN-IFRA).
Dr. Esser said total revenue rose by 104% from 2003 to 2011, largely because of the company's focus on multimedia packaging, improving each product and platform (print included), reaching the right audience with the right content (particularly younger audience), and knowing and understanding its community.
The conference features numerous best-practice presentations from international production executives during sessions on New Concepts for Business; Innovation and Efficiency; New Ideas for More Quality; the Power of Print; and Green and Profitable.
More details about the conference programme are available here. If you would like to receive summaries of each presentation shortly after the conference, please send an email to gro.arfi-naw@redaer.
Other highlights of the first day included:
WAN-IFRA, based in Paris, France, and Darmstadt, Germany, with subsidiaries in Singapore, India, Spain, France and Sweden, is the global organisation of the world’s newspapers and news publishers. It represents more than 18 000 publications, 15 000 online sites and over 3000 companies in more than 120 countries. The organisation was created by the merger of the World Association of Newspapers and IFRA, the research and service organisation for the news publishing industry.
Go to: http://www.wan-ifra.org