This might make you laugh, but jokes aside, it is very important to follow proper online etiquette in order to maximise your effectiveness on social media.
Here are a few tips to help you along:
As obvious as this may sound, there are many people who create an alternate persona online. Nooo! Being authentic goes a long way to building a loyal following who want to engage with you.
People can spot a fake! Putting a face behind your brand makes it approachable, reachable and something people can relate to. Also, don’t be afraid to share your failures.
Nurture your existing relationships whilst building new one because isn’t that the reason you are on social media? Be real, be human. Cultivate a two-way conversation and have fun with it. Don’t ignore your audience but respond to their comments.
All these things and more build lasting relationships – which, in turn, converts to lasting customers. Build connections online just like you would in person.
You do not have to be on every single platform. Choose the ones that are used by your target market and stick to doing things well there, e.g. LinkedIn is definitely best for B2B businesses.
Select the right content for the right network, e.g. you can have more fun on Facebook and Instagram whereas LinkedIn is more serious as it has a more business tone.
Entertain and inform your audience by using videos and photos. The generally accepted guide is 80% should be relational and only 20% sales.
It is important to realise that social media alone will not make your sales soar through the roof.
Yes, it can build brand awareness and confidence but there are other factors that contribute to your brand being profitable, e.g. the performance of your website and the quality of your products.
Focus on making your content attractive to your audience and write in a way that is easy to understand. This does not necessarily mean you have to dumb down the content but do simplify it and avoid business jargon that your readers will not identify with.
And, most importunately, use spell check. There’s nothing worse than a post that has spelling and grammar mistakes – this is a sure way to dent your credibility.
Photos and videos are known to attract engagement. This can be anything from a product image to behind-the-scenes video or even DIY videos.
Canva is a great tool to use to create unique and engaging images. Gifs are also a great way to create humour and attract attention. So, use them to jazz up your posts and have fun.
This may be obvious but what your favourite series is, photos of your son playing football, or your opinion of the Idols winner belong on your personal page and not your business profile.
Your business page is all about your brand – so keep it that way.
The news certainly gets people talking but make sure that you share in news that is in some way relevant to your brand.
This tactic can really boost engagement, but bear these points in mind:
There are lots of positive stories out there. Find some that relate to your brand and start a conversation with your audience.
In conclusion, social media is essential for marketing your business. Stay on track by keeping your brand and its values in mind as you implement some of these tips.
Get in on the game and you will boost your online presence and reap positive results.