Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
Staff Reporter 21 Sep 2013
The sixth Maputo International Advertising Festival will take place from 25-27 May 2011, AMEP - the Mozambican Marketing, Advertising and Public Relations Association announced yesterday. The festival recognises advertising agencies, producers and communications companies worldwide especially from Africa and the Indian Ocean regions.
After The Zimbabwean newspaper's battle with Mugabe's ZANU PF government made headlines around the world over the past year, The Zimbabwean Trillion Dollar campaign by TBWA\Hunt\Lascaris Johannesburg has won more than 50 global and South African advertising awards. This has raised the profile of the newspaper beyond its "wildest dreams". [video]
Zimbabwe's Advertising Publicity Club is organising its annual competition for the advertising industry, despite a dearth of new campaigns due to an economic crisis that has stunted growth and limited new advertising campaigns in a once vibrant sector.
Dumisani Ndlela 11 Jan 2008